Retail, one of the most dynamic industries, is characterized by constant change due to a large number of customers their demands, seasonal sales, distributed locations and so on. The constantly changing breed of customers expect retailers to provide fast and reliable services round the clock, across the globe. This poses retailers the need for reliable IT solutions which can cater to the unique needs of their demanding customers. The changing environment demands the retailers to look for innovative ways to meet customer needs and enhance their retail experience. Nous’ understanding of the retail industry enables us to offer flexible and scalable solutions to retailers across the globe. With an experience of over 19 years in the retail industry, Nous empowers retailers to be more customer centric by delivering solutions that provide personalization and enhanced shopping experience.

Digital Transformation

DIGITAL TRANSFORMATION

Latest technologies has brought a significant changes in the retailing. Both Brick & Mortar and online stores are transforming drastically using various digital technologies. The use of digital technologies not only transformed the demographics of retail industry but also facilitated retailers in achieving operational efficiency. Nous understands the impact of digital technologies in the retail industry. Our domain experts possess help customers in building strategic roadmap for transformation to achieve competitive edge.

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ANALYTICS

Retail chain is comprised of several activities and milestones during which huge amount of information is generated across various touch points. Besides, online shopping multiply the data generated by another set of online buyers.  It’s imperative for any retailer to analyze generated data, derive actionable insights and strategize operations. Nous Analytics services help retailers to analyze customers and their behavior, products, operations data efficiently which help in identifying buying trends which helps in products categorization. 

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Analytics
User Experience

USER EXPERIENCE(UI/UX)

Capturing buyers’ interests is always top notch challenge to any retailer since buyers are multifaceted in nature. Personalization is also a key in order to deliver enhanced shopping experience. Nous Ui/UX experts help retailers in building feature-rich user interface with appealing visual designs and high usability. We are also experts in modernizing legacy websites into rich, intuitive and responsive shopping websites.

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SYSTEM INTEGRATION

Retail IT landscape is complex due to several number of software systems performing specific functions. These disparate systems exchange information during every transaction which is important to the success stages of the value chain. Hence these systems need to integrate efficiently in order to ensure smooth operations. Our integration experts help in integrating heterogeneous systems such ERP, CRM, WMS, POS, CMS and more in order to achieve unison across the value chain and deliver hassle free operations.

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Analytics
User Experience

PERFORMANCE OPTIMIZATION

Market researches depict that more than half of the customers abandon their shopping due to slowness of website. Optimizing the performance of the website to handle the varied type of traffic is a big challenge of every online retailer. Nous has provided excellent services in providing consistent, efficient and well-performing shopping websites to several global retailers. Our in-house developed various frameworks and tools can optimize the ecommerce websites performance, assuring its scalability to handle the expected peak loads.

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