The ecommerce industry is witnessing an unprecedented boom today, thanks to the changes in consumer behavior and the proliferation of mobile and social commerce that is revolutionizing the industry today. At the same time, consumers expect an Omnichannel buying experience across various customer touchpoints. Ecommerce companies need to personalize the customer experience if they need to stay ahead of the competition and improve consumer loyalty. The use of Big Data Analytics to uncover buying behavior can play a crucial role in personalizing the consumer buying journey.
The role of Social Media in the ecommerce industry is increasing. By integrating with Magento extensions, enterprises will be able to share content across social media platforms. With mobile-first taking the center-stage, it has become essential for enterprises to have ecommerce sites that are responsive for all screen sizes and has multi-channel shopping options at required resolutions.
Magento is the most popular eCommerce platform serving more than 240,000 merchants, globally. Magento’s eCommerce platform offers complete flexibility and control over the functionality of their online channel to the merchants. Magento is an Open Source platform and therefore has many features that are free. Adding pages and updating content in Magento has a user-friendly approach. Since linking and navigation of pages is also very easy in Magento, developers save a considerable amount of time. Magento makes 24/7 online business management stress-free by making it easier to operate multiple stores from single administrative panel.
Magento is available in the Enterprise edition, Open Source Community Edition and Magento Go hosted solution. It also comes with a unique feature called ‘Magento SEO’. This feature helps e-commerce sites in better optimization. Magento SEO helps in managing Duplicate content, page traffic, indexing, landing pages.