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Leveraging Digital Technology for Consumer Engagement

Consumer’s expectations and engagement have a big impact on the design and development of IT solutions in healthcare. As the consumer engagement is increasing, the complexity is getting enhanced by multifold. Consumer engagement in Healthcare cannot be looked from single point but from multiple perspectives.

In this paper, more light has been thrown on:

  • Technology has played a key role in keeping Consumer engagement
  • Challenges and opportunities at different stages and ways of Consumer engagement
  • How technology has enabled Payers and serve new generation customers/consumers

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