Client
A UK based leading pharmacy tech platform providing NHS-integrated tools for prescriptions, consultations, and patient engagement.
Business Challenge
The client faced challenges in delivering timely and accurate Over-the-Counter (OTC) product recommendations due to:
- Heavy reliance on in-person pharmacists leading to inconsistent service quality.
- Longer patient wait times for consultations.
- Limited scalability in handling large volumes of OTC queries.
Solution
Nous Infosystems implemented a Generative AI-powered health assistant to deliver scalable, pharmacist-like OTC product recommendations at scale, through a multi-phase approach:
Key Features:
- Assessment and gap analysis: Reviewed platform architecture, identified inefficiencies in OTC recommendations, and mapped Generative AI integration opportunities for improving patient guidance and service scalability.
- AI health assistant development: Engineered an assistant capable of understanding symptoms, recommending safe OTC products, and engaging in contextual follow-up conversations.
- Data processing and search layer: Gathered public healthcare datasets and internal documentation, processed them with Unstructured.io, and generated vector embeddings in Amazon OpenSearch.
- Architecture and deployment: Deployed APIs using AWS Fargate, API Gateaway and Lambda, created an Angular-based UI hosted on Amazon S3 with CloudFront and WAF for secure delivery
- AI model and governance: Leveraged Amazon Bedrock with Mistral as the LLM, for conversational intelligence, applied conversational memory with interaction logs in Amazon DynamoDB, and ensured compliance, fairness, and safety via the Nous truNorth AI Governance framework.
- Security and performance: Applied the AWS Well-Architected Framework to ensure scalability, resilience, fairness and safety through the Nous truNorth AI Governance framework.
Technologies
Business Benefits
- Reduced reliance on in-person pharmacists, enabling consistent OTC guidance across patient interactions.
- Enhanced patient experience better through faster and more accessible recommendations anytime, anywhere.
- Improved operational resilience with AI-driven scalability during peak periods.
- Strengthened governance and compliance with built in safety, fairness and data security controls.
Outcome
Achieved over 40% productivity gains and 15% reduction in operational costs by enabling scalable, AI-powered OTC product recommendations that deliver consistent, high-quality patient support at speed.
