Improved customer experience, unlocking a 23% surge in lead conversions

Inadequate UX research methods can lead to decreased revenue, productivity, and customer retention rates. With a growing emphasis on consumer or user-driven products, businesses realize the crucial role of UX research methods in delivering improved customer experiences. A leading US-based bank had a mobile app designed based on limited UX research methods, leading to suboptimal strategies to improve customer experience. The bank wanted to improve the app to empower users with enhanced functionality and seamless experiences.

Nous’ team of UX specialists conducted a UX audit to get to know more about customers and their needs and determine the direction and UX strateg ies to improve customer experience. Learn how our UX Audit Services transformed the app into a more valuable and functional product relevant to its target audience and helped a bank achieve a 23% increase in lead conversions.

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